All-Natural Oral Care for Your Little One


Taking care of a young child is both enjoyable and overwhelming. From burping them and dressing them up to introducing them to solid foods, babies and toddlers are a lot of responsibility.

One thing that you should pay extra attention to is their oral care and hygiene. Paediatricians advise starting brushing your baby’s teeth as soon as they come out. Although you won’t be able to brush much, you will get your munchkin used to this crucial daily habit.

That being said, not all types of toothpaste are safe for your child. A lot of them are marketed as “kid-friendly”, yet contain potentially harmful ingredients, such as fluoride, sulphates, parabens, synthetic colours, and more. To keep your bub’s teeth clean and healthy, I suggest picking an all-natural kid-friendly toothpaste, such as the one from Jack n’ Jill.

About Jack n’ Jill

This brand was the brainchild of Rachel and Justin – a concerned mom and a former-pharmacist dad from Australia. When their first child grew his first teeth, they made sure to find the best children’s toothpaste on the market. However, this proved to be a difficult mission. A lot of kinds of toothpaste had a horrible taste, while most of them contained questionable ingredients that weren’t at all suitable for a baby.

Given Justin’s knowledge and experience as a pharmacist, the couple decided to formulate and manufacture their own natural children’s toothpaste. In 2011, they launched Jack n’ Jill children-friendly products on their website, which soon enough became the favourites of both children and adults worldwide.

Balancing work and family life with two small children is incredibly stressful, especially when you’re trying to get a small business off the ground. However, thanks to their incredible starting product, Rachel and Justin managed to grow their brand quickly. Only five years after the launch, they already had 52 staff members and were distributed in 39 countries around the world.

What Makes Jack n Jill Toothpaste So Good?

Nowadays, this children’s brand makes numerous baby care products, from teething gels and toothbrushes to sunscreens. These products are natural, hypoallergenic, cruelty-free, and most importantly – they’re truly kid-friendly. However, one of their staple products is their children’s toothpaste.

The famous Jack and Jill toothpaste is an all-natural, hypoallergenic product that contains soothing organic ingredients. It’s packed with Xylitol and natural Calendula which the company sources from an organic Australian farmer. These serve to soothe your toddler’s gums and fight against tooth decay.

This toothpaste is available in a variety of flavours, such as blackcurrant, strawberry, and banana, as well as a flavour-free toothpaste. All of them are safe to swallow, so you can freely use them even for the teeth of your six-month-old baby. They contain no harmful chemicals that are commonly found in other kinds of toothpaste, such as fluoride, sulphates, artificial colours, preservatives, BPA, and many more.

Another plus of buying a Jack and Jill kids toothpaste is the fact that it’s eco-friendly. Its packaging is made compostable and biodegradable so it doesn’t pollute the environment.

What Are Toxic Ingredients Found In Children’s Toothpaste?

Babies and young children swallow a large part of their toothpaste when you’re brushing their teeth. A lot of oral care products that are aimed at small children contain toxic ingredients that are also present in adult toothpaste. If swallowed, they can cause dangerous health issues over time. Below are several dangerous ingredients that you should avoid when shopping for children’s toothpaste (and your own).

Sodium Fluoride

The effects of fluoride in toothpaste can be extremely harmful in children’s early development. It should be kept out of the body as much as possible, despite the fact that it strengthens the teeth.

Fluoride use often results in fluorosis, which appears as mottling, brown, or white patches on the teeth. If kids swallow it, it can build up in their growing bones, making them brittle. Other concerning toxic effects of fluoride are permanent discolouration of the teeth, changes in behaviour, stomach problems, skin rashes, glucose metabolism impairment, and risk of osteosarcoma (bone cancer).

Sodium Laurel Sulphate (SLS)

SLS is commonly found in personal care products, however, you will also find it in floor cleaners, engine degreasers, and car wash soaps. According to studies, SLS is linked to mucosa and skin irritation, organ toxicity, neurotoxicity, endocrine disruption, ecotoxicology, biochemical or cellular changes, as well as potential mutations and cancer.


Parabens act as preservatives in certain products. They inhibit the growth of fungus, bacteria, and yeast, extending the products’ shelf life. However, according to certain studies, parabens are linked to causing breast cancer. They also accumulate in the body over time, causing potential dangers for your health.

Titanium Dioxide

Titanium dioxide is one of the top 50 chemicals produced globally. It’s chemically treated to remove any impurities and leave the pure white colour. This chemical is associated with cancer, allergies, immunotoxicity, and organ system toxicity. Paints, plastics, papers, inks, foods, cosmetics, and toothpaste all include Titanium Dioxide nanoparticles, which are used to promote whiteness. It’s also commonly found in sunscreen, as it helps protect the skin from harmful UV rays.

What Are Some Other Popular Jack n Jill Products?

Apart from the ground-breaking Jack and Jill toothpaste, this brand offers a variety of products for proper care of your little one, such as:

  • Toothbrushes
  • Hand sanitisers
  • Shampoo
  • Sunscreen
  • Teething gel

When it comes to buying baby bath essentials, you need to pay extra attention to the ingredients of the products. Young children’s skin is sensitive, so certain products can easily irritate it or cause rashes. The natural bubble bath from Jack n Jill contains natural ingredients that are suitable not only for your baby but for the whole family as well. It’s unscented, hypoallergenic, and designed to soothe even the most sensitive children’s skin.

This bath product contains Quinoa and Soap Bark as natural active ingredients. Quinoa seeds are rich in essential nutrients, such as Calcium, Iron, Phosphorus, Vitamin B12, and amino acids. It moisturises and strengthens the skin, and promotes elasticity. On the other hand, Soap Bark is a natural cleanser that is packed with antioxidants. It is a natural foaming ingredient that can be used instead of Sodium Lauryl Sulphates.


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